5 Reasons to Translate your Website

In an article I recently read at Marketingprofs.com Huiping Iler discusses why you need a global website that generates revenue and reduces costs. 

1.  The global web is the most affordable, hardest-working sales force you will ever put together.

This works while you sleep in the native language of your potential clients.  Time zone issues become less of an issue. 

2.  The global web helps you save on support costs.

If you do this right your need for hiring native language speakers for support work will be reduced if non-existent.

3.  The global web with local content brings you a local presence.

Google, Yahoo and many other search engines give strong preference to Websites that contain local language content.  In addition, for SEO purposes – you will be found in the native language of your potential clients.

4.  The global web facilitates innovation and learning by delivering training to corners of the world that physical classrooms cannot reach. 

This real time when people want and where they can learning opportunity is an asset. 

5.  The global web helps build corporate culture.

By providing multilingual content you are showing your employees how important diversity is to you and your organization.  This is a true step in walking the talk. 

Harnessing the full capacity of the web’s technology and power today will spell the difference between global success and failure.