Respect and Translation go hand in hand

Translating your documentation, website and marketing materials is a gesture of respect.  This indicates you value your potential client, business partner or foreign employee, or at least recognize that they are not all together exactly like you and that this is acceptable and even…a positive thing.  Just be sure to have a reputable translator or agency help you with this.  You would hate to go to all this work and due to a poor translation you end up offending them. 

If you are hosting potential clients from a different country/culture – having signs to welcome them in their own language can help establish the business bond you are looking for. 

In addition, greeting them in their own language is a sure fire way to elicit surprise and cultural points too.  Don’t be afraid to try, even if you mispronounce a name,  use an improper title, or fail to conjugate a verb correctly you will please the potential customer, partner or employee at some level just for trying. 

A great example of this is seen here.