We are very lucky to live in a world where English is prevalent all across the globe. Americans have gotten very used to doing business across borders in English – so why translate at all?

1. Shows respect for your clients, customers and foreign employees

2. Studies have shown that people are 40% more likely to buy from a company if they can read the materials in their native language

3. Marketing materials will convey your brand/image appropriately. Especially for Websites – Search Engine Optimization occurs in the foreign customer’s language of search

4. Sets you apart from your competition because they are probably marketing in English

5. Helps protect you in legal issues as the instructions, service or technical documents will be better understood

Take the time and money to ensure you are communicating clearly to your global market.

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