Vogue Italia apologizes for insensitive translation

Oops….

Vogue Italia has apologized for an insensitive translation of the name of one of their products. To read the story in the Washington Post, click here.

Translations can’t be done in a vacuum. Neither can the translator take liberties with the text. This is a situation of a “rock and a hard” place for the translator.

At Iterotext translation services, we can help you avoid the pitfalls of inadvertently offensive translations by letting you know ahead of time what you need to change in your original material BEFORE it gets spread all over the web and your advertising department has to go into hiding!

R U Stll Litrat?

I admit I just joined Twitter a couple of months ago and I’ve forwarded a couple of tweets from the two people I’m following. But are texting and tweeting ruining our young people’s language skills?

Check out this article to read more.

There may come a time when those of us in the translation industry will have to “translate” tweets for law enforcement and other agencies. There are already several pages of “texting dictionary” links online.

This and several other things are actively being studied by Iterotext Translation Services in order to keep up to date with the trends in the translation industry.

Support The Auto Industry

IteroText Translation Services feels strongly that, our regional community has a great responsibility to do its share in supporting the automotive industry and the suppliers and businesses that are dependent on it. Support The Auto Industry is a non profit initiative to serve this need, Iterotext (an automotive supplier) has developed a website, www.SupportTheAutoIndustry.com, which aims to shore up grass roots community support for the automotive industry.

The website calls upon automotive suppliers to offer voluntary incentives to their employees, in addition to those offered by the car companies, that encourage new automotive sales. For example, Iterotext – as a GM supplier, will offer to reimburse a percentage of the monthly payment for any new General Motors vehicle purchased by an Iterotext employee. Likewise, other suppliers could offer any incentives of their choice to encourage their employees to make a new vehicle purchase.

We look at this grass roots initiative as a Win-Win-Win scenario for the car companies (through recovering some of their lost sales), for the suppliers (by maintaining their future business with the automotive companies) and for the employees/consumers (by benefiting from higher discounts and incentives). Actually, it is a Win for the Michigan community whose economy it so closely intertwined with the automotive industry and our country who also relies heavily on the automotive manufacturing industry.