Use of Puns - They do NOT translate well

It is important that you look at your English writing techniques to ensure understanding globally.  When is an NFL football or American sports pun not effective? When you use it in your marketing or documents outside of the United States. this goes for any local sayings and understandings.  Examine your original English documentation from the perspective of an international reader, and eliminate regional colloquialisms and other informal vocabulary.  This will ensure that you don’t leave your international customers, distributors and employees lost in translation.