Salem Cigarettes, Lost in Translation - Translation Mistake
December 8, 2008 by Beverly Cornell
Filed under Translation Mistakes
The American slogan for Salem cigarettes, “Salem - Feeling Free,” got translated in the Japanese market into “When smoking Salem, you feel so refreshed that your mind seems to be free and empty”.
Not really something you want associated with your brand - right?
When you are taking your products and services global be sure to have a professional translation agency translate the words and localize the meaning of your slogans.